Pakistani fashion designer Hussain Rehar has made a dazzling international statement as his label debuted in Paris with its latest collection, Jeevan Spring-Summer 2026, showcased at the prestigious Hotel de Maisons.

 

Known for his intricate craftsmanship and bold modern aesthetics, Rehar's entry into the Paris fashion scene marks a significant milestone in his design journey.

 

The collection was unveiled in the heart of the fashion capital, where elegance meets innovation. Pictures were shared by the brand’s official Instagram handle, runway highlights captured the spirit of the event. The caption read: “Jeevan debuts in Paris. Jeevan presented Spring-Summer ‘26 at Hotel de Maisons; a study in craft, detail and modern form. The season meets the city of lights.”

 

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Rehar’s Jeevan collection was a visual spectacle, effortlessly blending traditional Pakistani craftsmanship with contemporary silhouettes. Several pieces featured mirror work, shimmery golden fabrics, and tilla embroidery, lending the runway a radiant, celebratory tone. Fabrics such as jamawar, net, and organza were intricately adorned with beading, embellishments, and hand embroidery, demonstrating a mastery of detail and texture.

 

Each outfit spoke volumes of Rehar’s commitment to craft and his deep understanding of form and structure. With a fine balance between delicacy and boldness, the designer presented a fresh yet culturally rooted take on modern fashion.

 

The use of heritage techniques with modern tailoring not only wowed the audience but also set a new benchmark for Pakistani fashion on global platforms. The collection’s styling and execution reflected Rehar’s vision and tireless dedication, an artistic journey that now stands proudly on an international stage.

 

It merits a mention here that the designer named this collection after the name of his dog.

 

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The show took place at the Iconic Hotel de Maisons, a renowned Parisian venue known for hosting high-profile fashion events and elite gatherings.

 

Hussain Rehar’s successful debut in Paris is not just a personal triumph but also a proud moment for the Pakistani fashion industry. One thing is for sure Pakistani fashion is set to rule the world as many Pakistani brands are now being opted by several international celebrities. Doja Cat, while promoting her new album Vie at a YouTube Music listening party in New York City, was seen carrying a striking yellow Hexella Baguette bag from Warp, a contemporary leather brand based in Lahore.

 

Pakistani brand Rastah by Zain Ahmed has also been worn by stars like Justin Bieber, French Montana and Riz Ahmed.