‘Mangoes in Lamborghini’: Pakistani store’s delivery initiative becomes a sensation in Dubai

Pakistani mangoes are popular worldwide and recently a Pakistani Supermarket started a ‘Mangoes in Lamborghini’ drive that went viral in Dubai as it offers a short joyride in the supercar.

It has doubled the sales of mangoes since its launch in mid-June. Minimum order of Dh100 is required to avail the offer.

Speaking to Khaleej Times, managing director of the Pakistan Super Market Dubai Jhanzeb Yaseen said, “There is no commercial aim behind the campaign. I want to spread the message of happiness and love and the response is overwhelming.”

He said mango sales had increased by more than 100 percent and most of the customers are now registered for ‘Mangoes in Lamborghini’ with a minimum waiting time of one week.

The regular van delivery service is also available but customers are keen on receiving their purchase in the supercar, he added.

 “I was expecting a good response from Pakistani and Indian community as they love mangoes. But I’m surprised residents from Western countries are also huge fans of Pakistani mango varieties such as Langra, Sindhiri, Anwar Rattole and Chaunsa, among others,” he said.

“The campaign has gained popularity since the Lambo mango delivery videos have gone viral on social media. Now I’m planning to extend the service to five days a week to cater to more buyers and clear the backlog,” he said.

Pakistan is home to about 250 varieties of mangoes and is the fifth largest producer of the fruit in the world after India, China, Thailand and Indonesia.