Pakistan has launched its first satellite TV channel ‘Discover Pakistan‘ to boost national tourism in the country.
Announcing the news of the channel on social media, the management of Discover Pakistan said that the TV channel aims to highlight Pakistan’s soft image with documentaries and coverage of tourism-related events and travelogues.
Discover Pakistan will broadcast its content in HD (high definition) to project the country’s natural wonders around the world.
The management has urged the citizens to ask their cable operators to initiate broadcasting the channel.
As per Prime Minister Imran Khan’s vision, the Discover Pakistan TV channel had been in the pipeline since 2017.
Prime Minister Imran Khan on August 26 last year had formed a 12-member National Coordination Committee on tourism to facilitate and coordinate the government’s commitment to give tourism a priority in mainstream development.
The committee was made to oversee and review the implementation of national tourism strategy and integration of provincial and regional policies.
