The Pakistan Electronic Media Regulatory Authority (PEMRA) has issued a show-cause notice to Neo News following the fiasco that took place on the show Ayesha Ehtesham Kay Sath, where Marvi Sirmed and Khalil ur Rehman Qamar were guests.
— Report PEMRA (@reportpemra) March 4, 2020
The authority sent the notice for the language for the use of ‘vulgar’ language on the show. The notice was issued after famed writer Qamar and social activist Marvi Sirmed were involved in a verbal spat during the show.
Qamar’s use of abusive comments against Sirmed stirred a debate on social media with artists, journalists and politicians condemning the incident and calling for a boycott of Qamar.
Read more – Celebrities, politicians destroy Khalil ur Rehman Qamar for misogyny, demand boycott
Following the incident, Executive Director of the channel Nasrullah Malik and the host of the show Ayesha Ehtesham both have apologised but people are calling for stricter action to be taken.
@marvisirmed Please accept my sincere apology on the incident which happened today on our screen. Being Head of NEO NEWS I am extremely sorry for that and strict action will be taken. We condemn the behaviour of Khalil Qamar.
— Nasrullah Malik (@NasrullahMalik1) March 3, 2020
Nasrullah Malik
Executive Director
NEO NEWS

Meanwhile, acclaimed actor Resham also appeared on a show in which she appealed to PEMRA to not only take action against the channel and the host but also against Khalil ur Rehman Qamar.
WATCH: Resham tells Khalil ur Rehman Qamar that he is not even worth one ‘taka’