The Pakistan Electronic Media Regulatory Authority (PEMRA) has issued a show-cause notice to Neo News following the fiasco that took place on the show Ayesha Ehtesham Kay Sath, where Marvi Sirmed and Khalil ur Rehman Qamar were guests.

The authority sent the notice for the language for the use of ‘vulgar’ language on the show. The notice was issued after famed writer Qamar and social activist Marvi Sirmed were involved in a verbal spat during the show.

Qamar’s use of abusive comments against Sirmed stirred a debate on social media with artists, journalists and politicians condemning the incident and calling for a boycott of Qamar.

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Read more – Celebrities, politicians destroy Khalil ur Rehman Qamar for misogyny, demand boycott

Following the incident, Executive Director of the channel Nasrullah Malik and the host of the show Ayesha Ehtesham both have apologised but people are calling for stricter action to be taken.

Meanwhile, acclaimed actor Resham also appeared on a show in which she appealed to PEMRA to not only take action against the channel and the host but also against Khalil ur Rehman Qamar.

WATCH: Resham tells Khalil ur Rehman Qamar that he is not even worth one ‘taka’