From the streets to the skies, literally, this Independence Day was all about Pepsi vibes!

 

The brand dropped an electrifying new spin on Dil Dil Pakistan and instantly set the stage for celebrations across the country.

From the streets to the skies, this 14th August was taken over by Pepsi! The brand’s electrifying fresh take on Dil Dil Pakistan set the tone for celebrations everywhere.

 

Pakistanis became a part of the movement online with Pepsi’s TikTok branded filter, which took them back to the different iconic eras of the anthem as showcased in the music video.

 

 

 

Online, Pakistanis jumped right in. Pepsi’s TikTok filter had everyone time-traveling through the anthem’s iconic eras, while the duet challenge let fans sing side by side with their favorite stars like Asim Azhar, Bilal Khan, Shae Gill and more. Soon enough, the internet was flooded with renditions from Babar Mangi, Farhan Saeed, Ashir Wajahat and even Sultan of Swing, Wasim Akram!

 

Creators made it a whole Azaadi mood. Dana Neer, Aiza, Laiba Khan Lodhi, and Zarraar brought Pepsi into their GRWM routines, mixing style with celebration.

 

 

Online, it spilled onto the streets! Dil Dil Pakistan–themed cars turned heads everywhere, while OOH placements lit up entire cities. 

 

Walk into malls, shops, or even board an AirBlue flight, and there it was: Pepsi, making sure Independence Day was felt at every corner, and every altitude.

 

 

Then came the Pepsi Caravan, rolling through KLI, with live musical performances that had crowds singing, dancing, and waving the flag high!

 

From countless reaction videos to shoutouts on Jeeto Pakistan, Pepsi didn’t just celebrate Independence Day this year, Pepsi Pepsi Pakistan owned it.