In yet another trolling episode, Inter-Services Public Relations (ISPR) Director General (DG) Major General Asif Ghafoor has wished neighbouring India “get well soon” over cow dung fight for “good health”.

As per the details, customary annual Gore Habba festival was recently held in the Gumatapura village of southern India. In a viral video, villagers were seen holding massive cow dung fights, believing it has a healing effect.

While getting smeared in moist bovine discharge is hardly a pleasant experience for most, each year after the Diwali holiday, the villagers – and anyone willing to join them – partake in the faecal festival that is all about excrement-throwing.

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“Get well soon…” the ISPR chief tweeted while reacting to the video on Thursday.

While it might look quite unsanitary to smear your whole body in faeces, the devotees believe it is not only harmless, but actually cures diseases.

“Cow dung is very natural and has a lot of medicinal benefits. Others might say if we throw cow dung at each other we will get some infections or even some disease. But with the trust of our god Beereshwara, we are playing in the cow dung, so nothing happens to us,” RT quoted one of the villagers as saying.

The villager further said that the festival was all about equality and anyone regardless of their caste or religion can participate. Still, women are barred from the excrement-throwing part, yet they are free to watch the show.

The tradition comes from the belief that remains of a saint were placed in a pit in the village, and took the shape of a Linga (an abstract phallic representation of Shiva), which became covered by cow excrements over time. The deity of the village is believed to value cow excrements too, thus the villagers dump the substance in abundance behind the local temple.