Pakistan Super League (PSL) has announced the successful sale of its international media rights for the upcoming season, calling the development a major step in the league’s global expansion.
For the 11th edition of the tournament, Walee Technologies secured the one year long global media rights for all regions excluding India after submitting the highest bid. The company’s offer exceeded the reserve price set by the Pakistan Cricket Board (PCB), leading to the formal award of the rights.
Compared to the previous rights cycle across the same regions, the value of the deal increased by 149 percent. Officials described the sharp rise as a clear sign of the PSL’s growing brand strength and increasing international reach.
HBL PSL 11 will begin on March 26 and conclude on May 3, 2026. The upcoming season with two new teams will also expand the league’s city footprint with Faisalabad’s Iqbal Stadium set to host matches for the first time, marking the city’s return to top level cricket action.
