Pakistan’s state broadcaster PTV has acquired media rights for Asian cricket events from 2025 to 2027 for $5.2 million (approximately PKR 1.5 billion), including two men's Asia Cup tournaments. 

 

According to reports, Sony India, which originally demanded $12 million for Pakistan territory, remains in talks with other local broadcasters. Asia Cup will be held in the UAE from September 9 to 28, with a total of 19 matches. Arch rivals Pakistan and India could face each other three times if both reach the finals. 

 

Last year, the Asian Cricket Council sold eight-year media rights from 2024 to 2031 to Sony India for $170 million (approximately PKR 47.26 billion). This deal includes four men’s and four women’s Asia Cups, as well as emerging tournaments, totaling 119 matches.

 

Sony's $12 million demand for just two Asia Cups in Pakistan proved too high for local broadcasters, who believed the market isn’t large enough to guarantee returns. There were discussions about forming a consortium, but PTV eventually sealed the deal for $5.2 million.

 

Sony is still negotiating with two private Pakistani broadcasters who may jointly purchase rights. Sony now hopes to recover at least $5 million. Digital rights in Pakistan have already been sold.

 

Pakistan’s share from ACC media rights is around 25 percent (approximately $42.5 million), while the majority of the revenue- about 65 percent- comes from India.