Prime Minister Shehbaz Sharif has appointed Qatari princess Sheikha Asma Al Thani as Pakistan’s brand ambassador for mountains and the tourism. 

 

Taking to the social media platform X, the prime minister wrote, “I am pleased to appoint Her Highness Sheikha Asma Al Thani as the Brand Ambassador for Pakistan’s Mountains and Tourism. My heartfelt felicitations to Her Highness on her recent feat of scaling Nanga Parbat. It is truly inspiring!”

 

He further said that Sheikha Asma’s achievement sends a strong message of courage and determination and also represents the deep and enduring friendship between Pakistan and Qatar.

 

Sheikha Asma recently summited Pakistan’s 8,126-metre-high peak, Nanga Parbat, becoming the first Qatari woman to reach its summit. Despite harsh weather conditions and treacherous routes, she proudly raised Qatar’s national flag on the notorious “Killer Mountain.”

 

This milestone marks her ninth successful ascent in her mission to climb all fourteen of the world’s highest peaks, further establishing her among elite global mountaineers.