realme has gone on to become one of the most popular smartphone makers in Pakistan, primarily owing to its incredible value offerings. In a downhill battle with competitors to win the market, the manufacturer has introduced some of the best entry-level to mid-range smartphones.
With an aim to break the notion of just being a smartphone player, realme, which entered Pakistan last year, now aspires to be a young, tech and fashion brand, as it forays into Internet of Things (IoT) products.
realme is especially focusing on introducing IoT-based products in the coming year, which will include audio and wearables; and has already launched in Pakistan a number of other products like wireless ear-buds and power banks.
It is known for the best quality products at affordable prices, and is anticipated to soon launch a fitness band, smart TV, smart-watches and several other products. In line with the outlook of being a young brand targeting millennials, with its own software experience, the realme UI, it will transform into a young tech and fashion ecosystem.
“For us, 2020 will be about mobile phones and accessories. Ultimately, we want to become a lifestyle products company. Devices will be the major business for us, but we are building realme for the youth. A smartphone is not the only thing the youth wants. There are multiple other things. We want to cater to those demands of the younger generations as well,” realme Pakistan Country Manager Harvey He has said.
Since entering the Pakistani market, realme has already launched 11 products across different price segments – from premium flagships to trendy mid-rangers like the recently-launched realme 5i and C3 the key selling points of which have been designed particularly for the youth.
They are also gearing up for the launch of their latest additions to the classic realme series this month, and is proving its plans for an even steeper growth trajectory than its parent company, through a targeted focus on youngsters.