‘Rent a brother’: Startup helps people to beat loneliness

A startup, ‘Rent a bro’, in Karachi has started a setup to help people cope with loneliness, especially after the pandemic hit the globe.

The founder of the startup told Independent Urdu, “I started this service because I was doing research when I got to know that we have problems like rejection, loneliness and acceptance. So I took this initiative and it is going very well.”

“Rent a bro is inspired by Rent a sister — a company in Japan that helps people to cope with loneliness. So I started this because I am a male and I think it is a perfect name for a Pakistani startup,” he added.

کراچی میں ’بھائی کرائے پر‘ ملنے لگے pic.twitter.com/kO3jz3VnsO

— Independent Urdu (@indyurdu) September 29, 2021

Talking about the process, he said that an Instagram handler asks our clients why they need a brother and then we provide them this service after analysing their answers.

The meeting can be online and in-person. It depends on the client’s preference.