Pakistani model and actress Saheefa Jabbar Khattak has found herself in yet another fresh social media spat, this time with food vlogger Ahtsham Riaz, who publicly expressed regret over ever promoting her pizza restaurant Roni’s Pizzeria.
The exchange began when Ahtsham posted a comment under one of Saheefa’s videos, writing, “Feeling shame on my own self why i have promoted your pizza brand @roniwaslike.”
Saheefa did not hold back in her reply. Responding directly to the vlogger, she wrote, “@ahtshamriazofficial salay tunay promote kub kia? Tu apni promotion k liay meri virility ko cash karnay aya tha. Chal phut yahan say.”
Ahtsham fired back with a follow-up comment, defending his intentions. “I came to highlight your business in good faith after you publicly cried in a video. It was genuine support, not for attention,” he wrote, adding, “And please, you’re not Katrina Kaif so there’s nothing for me to ‘cash’.”
Saheefa operates two eateries in Lahore, Roni’s Pizzeria and Picky Patty, and regularly shares updates about her ventures with her social media following. Roni’s Pizzeria has been at the centre of much of the recent attention around her, including an earlier episode in which the restaurant was flooded with negative online reviews that Saheefa described as a coordinated campaign against her business.
The clash with Ahtsham Riaz adds to a string of controversies the model and entrepreneur has navigated in recent months.
Earlier, she drew widespread criticism after remarks she made about hiring staff for her restaurant.
In a video posted on Instagram, she said she preferred to hire Pashtun workers because she considered them more trustworthy, and added that she no longer trusted Punjabi and Urdu-speaking people. The comments triggered a wave of criticism online, with many users calling the remarks discriminatory and irresponsible given her public profile.
Critics accused the actress-turned-entrepreneur of ethnic discrimination, and the backlash quickly expanded into a broader online campaign with calls for boycotts of her restaurants.
Before that, a short pixie cut she debuted sparked its own round of online debate, reflecting the level of public scrutiny she has faced around her personal choices alongside her business decisions.
