Model Saheefa Jabbar Khattak has come under heavy criticism on social media after controversial remarks about hiring staff for her newly launched cafe.

 

In a video shared on social media, Saheefa spoke about the problems she faces while recruiting employees. She questioned the attitude of people applying for work and said many of them do not stay for long. 

 

“Who are these people who come only to work for one or two hours? I honestly do not understand what is happening in this country. My five old staff members have stayed, but the new ones who keep coming, I do not even know what kind of fancy place they are looking for,” she said.

 

She added that she wanted honest and committed workers and then made a statement that sparked widespread backlash. 

 

“I need honest people. This time, I want Pathan boys because I believe they are true to their word. I do not trust Punjabi and Urdu-speaking people anymore,” she said.

 

Saheefa did not explain what led her to make this claim.

 

She also shared specific requirements for her cafe staff and said she needed people who were serious about work. “I need good staff and genuinely nice people. I need helpers in the kitchen who can do cutting and dicing properly,” she said.

 

She further urged people not to approach her business for online attention. 

 

“Please, only serious and decent people should come. Many are coming just to go viral after watching these videos. They think they will appear in videos and that is it,” she added.

 

Her remarks quickly triggered strong reactions online. 

 

Many users accused her of stereotyping and discrimination. One social media user commented, “Five fingers are not the same. Why make such a statement?” 

 

Another wrote, “She has opened a new restaurant and wants attention.” 

 

Several others criticised her for speaking against Punjabi and Urdu-speaking communities, calling the remarks unfair and divisive.

 

Saheefa Jabbar Khattak began her career as a fashion model and later moved into acting. She gained recognition for her performances in television dramas such as Beti, Bhool, Log Kya Kahengay, Rafta Rafta and Bhool Ja Ay Dil.