The first HUM Social Media Awards Powered by Facebook were streamed live Friday night and while there were a lot of winners, power couple Ahad Raza Mir and Sajal Aly took home four major awards – Most Popular Actor (Male and Female), Most Popular On-Screen Couple and Most Popular Off-Screen Couple. The couple, in a video message, thanked and appreciated their fans who voted for them.

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Other winners include Atif Aslam (Most Popular Music Artist – Male), Aima Baig (Most Popular Music Artist – Female), Shahzad Noor (Most Popular Model – Male), Sadia Khan (Most Popular model – Female), Shahid Khan Afridi (Most Popular Sports Personality), Fahad Mustafa (Most Popular Television Host (entertainment)) and Zaid Ali T (Most Popular Content Creator). Aiman Khan was given a special award for being the Most Followed Celebrity of Pakistan. All the winners were part of the show via audio/video calls and special messages.

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Though the awards were virtual, they were not without some fun performances. Due to COVID-19, celebrities at the ceremony were limited and those who attended included Aiman Khan, Muneeb Butt, Ayesha Omar and Aijaz Aslam. Those who attended kept the viewers engaged with their antics. The highlight of the ceremony, hosted by Yasir Hussain and Mooro, was an electrifying performance by Asim Azhar and the Young Stunners.

According to a press release, “HUM Social Media Awards Powered by Facebook is the first digitally based award show in Pakistan that has Facebook under its banner, making it distinguished and authentic in its true sense by recognising and encouraging deserving individuals working in the fields of music, entertainment, fashion, sports and content creation who have gained popularity over the years and have made their mark digitally.”

“The criteria of these awards and selection of nominees was based purely on their social media followers/subscribers, interaction rate and content created between July 2019 to June 2020, using Facebook Authentic Tool. All the nominees were put up for audience voting via website and the winners were selected on the basis of audiences’ votes,” it adds.