The first quarter of 2024 saw Apple’s smartphone shipments decreased by about 10 percent, data from research firm IDC (International Data Corporation) has revealed. The drop was caused by increased competition from Android smartphone makers who are trying to become the top-selling brand.

The iPhone-maker’s sales dropped significantly after a strong performance in the December quarter when it became the world’s No.1 phone maker, surpassing Samsung. Now, it’s back in the second spot with a 17.3 percent market share, as Chinese brands like Huawei record gains.

Xiaomi, a popular smartphone brand from China, held the third position with a market share of 14.1 percent in the first quarter.


Meanwhile, Samsung, the leading smartphone company from South Korea, shipped over 60 million phones during the same period, boosted by the launch of its latest flagship smartphone lineup, the Galaxy S24 series, earlier in the year.

Data provider Counterpoint previously reported that global sales of Galaxy S24 smartphones increased by 8 percent compared to last year’s Galaxy S23 series during the first three weeks of availability.

In the first quarter, IDC stated that Apple shipped 50.1 million iPhones, a decrease from the 55.4 million units it shipped during the same period last year.

Apple’s smartphone sales in China dropped by 2.1 percent in the last quarter of 2023 compared to the previous year.