Serena Hotel in Swat has ceased its operations effective January 1, bringing an end to nearly four decades of operations in the valley, the hotel management said.

In a notice issued on behalf of the management, the hotel noted its decades of service and contribution in promoting tourism in Khyber Pakhtunkhwa (KP), especially in the Swat region.

The management expressed gratitude to its guests, business partners and associates for their support over the years. “We regret to announce the closure of Swat Serena Hotel’s operations, effective 1 January 2026,” the notice read.

Serena Hotels made it clear that the closure solely affects the Swat property and has no bearing on its other locations as the group will continue welcoming guests at its remaining hotels across Asia and Africa.

Currently, Serena Hotels has 33 locations across the globe, of which ten are in Pakistan.

The group reaffirmed its commitment to maintaining high service standards and delivering quality guest experiences at its other hotels.

While the reason behind the closure has not yet been released, it had long been recognised as a key destination for domestic and international travelers in the valley.