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Mothers are known to be protectors of their children, especially when it comes to germs. This fact became even more prominent during the pandemic. From socializing to playtime, the cornerstone of day-end was ultimately the clean-up routine. And where does this routine take place? The washroom of course! So, cleanliness of that space is of utmost priority!

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In light of the virus, Harpic, as a brand, recognized how the spread of germs was not just on every surface in the house, but also in the toilet bowls and bathrooms (namely floor, basin, tiles, taps etc). Harpic’s new Bathroom Cleaner formulation gives consumers a 10x better cleanliness result than your regular detergent and continues the brand’s legacy of killing 99.99% of germs on the floor, taps, tiles, and any other surfaces. All this, plus it fights against limescale and other unwanted staining, and their new fragrances also fight against the dreaded bathroom odor.

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With a new Bathroom Cleaner on the market, Harpic has shown some love for its iconic blue Toilet Cleaner. The Blue Toilet cleaner is not just viscous as always for a brilliant clean, but it also comes in some great new scents (Lavender, Pine, and Citrus) to appeal to every preference. With both its products, Harpic has ensured that you get a 360-degree cleaning of your whole washroom.

With mothers being at the forefront of protection for their families, Harpic set out to find the perfect face for the brand to represent these qualities; they wanted to find a brand ambassador that would ideally represent their ethos of cleanliness and hygiene. With consumer-based research, they found a candidate that not only made a great fit for the brand but is also a long-time loyal customer of Harpic itself.

Ayeza Khan, the loveable all-rounder has been revealed by Harpic as the new face of the brand. Her qualities perfectly align with the core values of not just Harpic, but Reckitt Pakistan as a whole. The super-loved celebrity also takes the crown for being the first-ever female brand ambassador, and we say kudos!

This article has been sponsored by Harpic Pakistan.