On Wednesday, Pak Suzuki Motor Company (PSMC) made an announcement that has stirred up the automobile industry – a decision to increase the prices of their diverse range of car models by a substantial amount, up to Rs235,000. The automaker released a notification detailing the revised retail sales prices which will take effect from April 6th.
As the premier assembler, manufacturer, and marketer of Suzuki cars, pickups, vans, 4x4s, motorcycles, and their spare parts in the local market, PSMC’s pricing strategy has a significant impact on the consumer market. This decision will undoubtedly spark discussions and debates, as car enthusiasts and industry experts alike try to make sense of its implications.
The latest notification from the automobile giant has set tongues wagging as it brings about changes that may impact the pricing of their products. As per the announcement, the revised retail prices of their vehicles are inclusive of federal excise duty and sales tax, but advance income tax is not included.
Here are the latest prices of all Suzuki cars effective April 6, 2023:
| Model | Old prices | New prices | Increase |
| Alto VX | 2,144,000 | 2,251,000 | +107,000 |
| Alto VXR | 2,487,000 | 2,612,000 | +125,000 |
| Alto VXR AGS | 2,665,000 | 2,799,000 | +134,000 |
| Alto AGS | 2,795,000 | 2,935,000 | +140,000 |
| Wagon R VXR | 3,062,000 | 3,214,000 | +152,000 |
| Wagon R VXL | 3,248,000 | 3,412,000 | +152,000 |
| Wagon R AGS | 3,563,000 | 3,741,000 | +178,000 |
| Cultus VXR | 3,540,000 | 3,718,000 | +178,000 |
| Cultus VXL | 3,889,000 | 4,084,000 | +195,000 |
| Cultus AGS | 4,157,000 | 4,366,000 | +209,000 |
| Swift GL MT | 4,052,000 | 4,256,000 | +204,000 |
| Swift GL CVT | 4,355,000 | 4,574,000 | +219,000 |
| Swift GLX CVT | 4,725,000 | 4,960,000 | +235,000 |
| Ravi | 1,768,000 | 1,856,000 | +88,000 |
| Ravi w/o Deck | 1,848,000 | 1,940,000 | + 92,000 |
| Bolan Van | 1,848,000 | 1,940,000 | +92,000 |
| Bolan Cargo | 1,852,000 | 1,944,000 | +92,000 |
It’s worth noting that the prices are subject to change without prior notice, which might cause some concern among potential buyers. Additionally, the company made it clear that any government taxes and levies applicable at the time of delivery will be the responsibility of the customers.
With this new development, the automobile industry is bracing for a potentially significant shift in pricing, and it remains to be seen how it will affect the purchasing behavior of consumers.
