Pakistan is about to premiere its first reality TV contest focused on rap, as Pixel Entertainment has announced a new show called Rap Icon Pakistan. The program will showcase megastarsTalha Anjum and Bohemia as judges.
Pixel Entertainment, known for producing programs like Shark Tank Pakistan and MasterChef Pakistan, confirmed that the show will adopt a competitive reality format and is set to be broadcast after Eidul Fitr. The series will comprise 10 episodes.
In an interview with a private media outlet, Rizwan Siddiqui, the CEO and executive producer of Pixel Entertainment, stated that the show's purpose is to uncover fresh rap talent. “The aim was to discover the next Talha Anjum or the next Bohemia,” Siddiqui explained.
According to the event organizers, Rap Icon Pakistan will have between 10 and 12 contestants. Participants will take part in various rap-themed challenges designed around different styles and concepts. Contestants will be eliminated throughout the episodes, with those who remain advancing to a final episode where one individual will be crowned the Rap Icon.
The organizers announced a call for submissions on Saturday, inviting aspiring rappers to send in a video of themselves performing a rap based on the phrase “Rap Icon Pakistan.” The entry submission process is currently underway.
Siddiqui mentioned that the production team intends to hold auditions and narrow down contestants over the upcoming month. He also indicated that filming for the show is anticipated to conclude before Ramazan.
In recent years, competitive reality TV shows have secured a spot in Pakistan's primetime television landscape, with programs such as MasterChef Pakistan and Pakistan Idol airing on weekends. Rap Icon Pakistan will be the first domestically produced reality show that is solely dedicated to rap music.
Similar competitions have been aired internationally in past years. The U.S. saw The Rap Game run for five seasons from 2016 to 2019. Netflix’s Rhythm + Flow featured judges like Cardi B, Chance the Rapper, DJ Khaled, and Ludacris. Meanwhile, India’s MTV’s Hustle has completed four seasons with judges including Badshah, Raftaar, and Raja Kumari.
