TikTok partners with MLS for ‘Only Messi’ live stream
TikTok has partnered with Major League Soccer (MLS), making a bigger push into sports. The platform will livestream Inter Miami’s captain Lionel Messi through a player spotlight cam in the upcoming Miami final.
The cam will only capture Messi throughout the match.
As per TikTok:
“When Inter Miami CF begins its quest for the MLS Cup presented by Audi, the camera will be trained on Messi as he lights up the pitch. The Player Spotlight stream will live exclusively on @MLS and simulcast on @InterMiamiCF, beginning five minutes before kickoff. This will mark the first time TikTok has streamed an entire live soccer match with a single-player focus.”
This will be the first time that TikTok will cover the entire match, focusing on a single player. Fans will be able to watch live stream on the official TikTok profile of MLS.
Inter Miami will face the winner of the Eastern Conference Wild Card match, which is scheduled for October 22, 2024.
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