Google has recently introduced a new shopping feature with the help of Artificial Intelligence (AI) which is currently only available to customers from the United States. With the help of images from real models that range in sizes from XXS to 3XL, the feature will allow customers to check sizes of clothes from all kinds of brands such as H&M, Anthrpologie and more.

Through this feature, users can scroll through different body sizes, hair, ethnicities and skin tones, to find the one that resembles their own appearance and save it as their default virtual representation, thus making shopping much more easier.

Verge reports that Google designed the feature to help shoppers who were disappointed with their online shopping experience, referencing to data that shared that 59 per cent users who used online shopping were disappointed with their clothing purchase because it looked quite different on their bodies as compared to what they expected it to be, while 42 per cent customers revealed that they did not find clothes fit to their taste.

Google further added that although currently there is a selection of brands that allow this virtual try-on experience, soon it will expand to include men’s clothes and other apparel as well by later this year.

Verge also adds that new filters will be added to Google Shopping like machine learning or visual matching algorithms which will allow customers to purchase cheaper alternatives similar to the clothes they are looking for across various clothes platforms.