Meta set to unveil web version of Threads, challenging X

Meta is getting ready to launch the web version of Threads, which is its rival to X (previously known as Twitter). This launch is expected to happen early this week, according to a report from The Wall Street Journal. Threads, which offers short-form posts, has been missing a web version since its start.

Mark Zuckerberg, who is the CEO of Meta, mentioned that they’re working on adding this feature along with a better search function. Right now, the search function is quite limited; you can only search for usernames. These changes are expected to be ready in a few weeks.

However, The Wall Street Journal’s sources say that the exact launch plans are not set in stone and could change. Adam Mosseri, who posted on Threads, shared that they’ve been testing an early version internally for a short time. But before it’s released widely, some more work is needed.

Threads started as a basic version similar to Twitter just about a month and a half ago. Surprisingly, it quickly gained over 100 million users and attracted celebrities and brands. However, it has been missing some important features. The company has been slowly adding improvements, like a follow feed and the ability to verify a link using a Mastodon profile. This suggests that Meta might be considering integrating with the decentralised social network protocol Activity Pub.