In a bid to encourage women to use bicycles as a mode of transport, the ‘Women On Wheels’ campaign was officially launched in Punjab in 2016. What started with only 40 cyclists in Punjab, has now expanded and ready to make its way to Sindh before the rest of Pakistan.

The project was originally an initiative of the Government of Punjab. It began with only 40 women and within a year the number of female motorists grew to thousands. All of them undertook complete training with the collaboration Unit on Law & Order and City Traffic Police.

The initiative also included training women to get motorcycle driving licenses, distribution of pink scooters and pushing for support through civil society. The late Asma Jahangir was among the prominent public figures supporting the project.

As its success grew and women in Punjab felt confident riding motorbikes on roads, Sindh is planning to adopt the project.

With the project relaunch nationwide, it has not yet been revealed if the measures for implementation will remain the same.

Salman Sufi, who spearheaded the initiative, also took to Twitter to share that he is relaunching the project in the coming month and that he hopes that PPP Chairman Bilawal Bhutto Zardari will support it in Sindh.

In 2014 we launched #WomenOnWheels in #Punjab with just 40 women.

It grew to thousands within a year.

Relaunching the project in coming month to expand it all Over #Pakistan –

Hope to have support of @BBhuttoZardari sb for #Sindh pic.twitter.com/VF7FhS0vPC

— Salman Sufi (Get New Covid Booster Today) (@SalmanSufi7) October 10, 2019

Be ready to bike in #Karachi next ☺️ https://t.co/uOIPIXaFcy

— Salman Sufi (Get New Covid Booster Today) (@SalmanSufi7) October 10, 2019