YouTube tests new feature to support small creators

YouTube has started testing a new feature to encourage content creators with fewer subscribers.

This feature is called Hype, and it is being tested in some countries; in the second phase, this feature will be expanded to more countries.

YouTube partner content creators will benefit more from the feature, and the feature will be available only to content creators who have a maximum of 500,000 subscribers.

Under the feature, users will be able to use the “Hype” section in their uploaded video, after which their video will be automatically promoted by YouTube’s algorithm for a week.

Under the feature, whichever user’s video gets more “Hype” in a week will be paid more money under different categories.

The feature will not be available to all YouTube channel owners immediately, but it is likely to be rolled out to everyone in the future.