Snapchat is reportedly working on a subscription plan that will allow users access to several features, including the ability to pin conversations. With the launch of Snapchat +, users may have to pay to access exclusive, experimental, and pre-release features on social media platforms. With a premium subscription, Snapchat users will get a special Snapchat icon and a special badge.
What is Snapchat Plus?
With Snapchat Plus, Liz Markman (Snapchat Spokesperson) reports, subscribers will have access to certain features of the app.
“You’ll be able to pin friends as best friends, get custom snap chat icons and subscriber profile badges, and see how many retweets you have on Snap Stories”. He also notes that “you will be able to see your friends’ location in the last 24 hours, but only if they share it with you”.
Why paid when they can offer free?
This is not the only social media platform to launch a paid subscription model. Other social media platforms are also running the same race. For example, Twitter launched its first subscription offer, Twitter Blue, in June, which is currently available in Australia, New Zealand, and Canada.
The transition to a subscription-based business model may be the result of app tracking transparency, a feature introduced by Apple in iOS 14 that requires apps to ask users before they can track their data. Companies such as Snap and Meta have publicly stated that Apple’s new guidelines have affected their revenue, which is largely based on advertising.
By introducing new subscription plans, these companies hope to offset the loss in advertising revenue by charging for access to special features that will not be available to free users.
How much does Snapchat Plus cost?
The service costs € 4.59 (Rs1,009) monthly or € 45.99 (Rs10,111) per year.
It is not clear when Snapchat Plus will launch as it is still in testing mode, but keep an eye out for it. Will you pay for it?