Activist Shehzil Malik whose designs support and promote women empowerment recently called out retail brand Gul Ahmed for stealing her designs.

Soon after the allegations surfaced, the fashion outlet apologised to Shehzil and also posted a public apology.

While the fire from this backlash was still burning, another artist came forward with a similar case. Gul Khan Truck Art’s owner artist Ali Gul took to social media to highlight the issue and seek help and support from his followers. Gul Khan Truck Art represents cultural artwork from Pakistan and makes beautiful home decor products among other things.

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Though Gul Ahmed has publicly apologised to the artists, the public is demanding answers. Artists and supporters alike are raising the issue and demanding proper action by the Gul Ahmed team.