iPhone 17 Pro Max Release Date, Price & Features

Apple is getting ready to shake up the smartphone world once again. The iPhone 17 Pro Max is coming, and fans are buzzing with excitement. From the expected release date to pricing, features, and fresh upgrades, there's plenty to look forward to this year. If you're wondering about the Apple iPhone 17 Pro Max release date, launch details, or how it compares to previous models, you're in the right place.

Here’s your complete, easy-to-understand guide to what’s coming with Apple’s next flagship phone.

When is the Apple iPhone 17 Pro Max Release Date?

Every year, Apple sticks to a familiar release pattern. The company typically announces its newest iPhones in early September, usually during the second week of the month. In 2025, all signs point to Tuesday, September 9, as the date for the big keynote event.

Following the announcement, pre-orders are expected to open that Friday, likely September 12, with the official Apple iPhone 17 Pro Max launch date happening a week later, on Friday, September 19, 2025.

Apple fans in the United States can expect iPhones to be available in stores and delivered to homes that same week. If you're eager to be one of the first to own the iPhone 17 Pro Max, set your alarms. Pre-orders often sell out fast, especially for popular color options and higher storage tiers.

How Much Will the iPhone 17 Pro Max Cost?

As with any new Apple product, the Apple iPhone 17 Pro Max price is a hot topic. Based on current industry trends and slight annual price increases, the starting price in the US is expected to be around $1,249 for the base 256GB model. This is about $50 higher than last year's iPhone 16 Pro Max.

More storage will, of course, cost more. If you want 512GB or the massive 1TB version, you could be looking at prices between $1,399 and $1,599. These prices may vary slightly depending on your carrier, trade-in offers, or if you buy unlocked directly from Apple.

Even though it's expensive, many buyers say the Pro Max is worth the price for the camera, screen, and battery upgrades. Plus, Apple’s trade-in program can bring down the total cost if you’re upgrading from an older model.

What New Features Can We Expect?

A Sleeker, Lighter Design

Apple is rumored to be shifting away from the titanium material used in the iPhone 15 and 16 Pro series. Instead, the iPhone 17 Pro Max may use a lighter aluminum frame paired with a textured matte glass back. The idea is to make the phone easier to hold without losing that premium feel.

Also, the bezels are expected to shrink, giving the phone a cleaner, more modern look. The Dynamic Island might become smaller or even entirely disappear into the display using under-screen technology. That would be a significant design leap.

Bigger and Better Display

The iPhone 17 Pro Max will likely come with a 6.9-inch Super Retina XDR OLED display, which is slightly larger than the current 6.7-inch screen. You can expect stunning visuals, perfect blacks, and vibrant colors thanks to the OLED panel. It will also continue to support ProMotion with a 120Hz refresh rate for smooth scrolling and responsive touch.

There may also be improvements in brightness and anti-reflective coating, making the phone more straightforward to use outdoors in bright sunlight.

Massive Camera Upgrades

One of the biggest reasons people buy the Pro Max is for its camera, and this year won’t disappoint. Apple is rumored to introduce a triple 48MP camera system, including a primary sensor, an ultra-wide lens, and a new advanced telephoto lens.

This setup may allow up to 8x optical zoom, a significant jump from the current 5x. Photographers will appreciate the sharper zoom, night mode improvements, and smarter AI features that automatically enhance skin tones, lighting, and more.

The front-facing selfie camera may also jump to 24MP, making FaceTime calls and selfies clearer and more detailed.

Power and Performance Boost

Inside, the iPhone 17 Pro Max is expected to be powered by the Apple A19 Pro chip, built on a cutting-edge 2nm process. This will bring significant gains in speed and power efficiency. Paired with 12GB of RAM, it will handle multitasking, gaming, and even advanced AI features with ease.

The phone will also support Apple Intelligence, a new AI system that enhances everything from voice commands to photography and app suggestions. This could make using your phone faster and more intuitive than ever before.

Longer Battery Life

Battery life has always been a strong suit for the Pro Max line. The iPhone 17 Pro Max may feature a larger battery, possibly crossing the 5,000 mAh mark. Combined with the more efficient processor, it should easily last all day, even with heavy use.

Charging will also get an upgrade. Expect 35W wired fast charging and 25W wireless charging using the latest version of MagSafe. Reverse wireless charging could also debut, letting you charge your AirPods or Apple Watch on the back of your phone.

What Colors Will Be Available?

Apple usually offers unique colors for its Pro Max line, and the iPhone 17 Pro Max may come in some fresh options. Current leaks suggest the following colors:

• Graphite Black

• Arctic Blue

• Silver White

• New Copper Orange

The orange finish is rumored to be a bold and stylish option aimed at younger buyers and trendsetters. Apple might also bring seasonal or limited-edition colors later on, as it has done in previous years.

Should You Upgrade to the iPhone 17 Pro Max?

If you’re using an iPhone 13 or older, this upgrade will feel like a giant leap. The screen, cameras, speed, and battery are all expected to be much better. Even users with an iPhone 14 or 15 might find the iPhone 17 Pro Max tempting, especially with its new design and advanced AI features.

For those who want the best iPhone experience possible, the Pro Max is always the top-tier model. It offers every feature Apple has to offer, in the largest size, with the longest battery life.

Final Thoughts

The Apple iPhone 17 Pro Max release date is shaping up to be one of the most exciting events of 2025. With a launch event expected on September 9, pre-orders opening soon after, and a full U.S. release on September 19, fans won’t have to wait long to get their hands on Apple’s next big thing.

Whether you're upgrading from an older iPhone or just want the latest and greatest tech, the iPhone 17 Pro Max looks set to deliver significant improvements in nearly every category. From a powerful A19 chip to advanced cameras and beautiful new colors, this phone is built to impress.

Read more here: More than entertainment – the neuroscience behind Apple's Vision Pro experience.