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Proton e.MAS 7 Malaysia EV Sales Soar: No.1 Spot for Third Month Straight

Hafiz Usman Aftab

•
Apr 10

Subang Jaya, 8 April 2025 – The Proton e.MAS 7 is making waves in the electric vehicle (EV) market, not just as an impressive model but also as Malaysia's top-selling EV. For the third consecutive month, the Proton e.MAS 7 has retained its crown as the best-selling electric vehicle in Malaysia, with 797 units sold in March alone, bringing the total Q1 2025 sales to 1,853 units.

This exciting momentum has given the e.MAS 7 has a forecasted year-to-date (YTD) market share of 30%, confirming its dominance and growing popularity among Malaysian drivers.

Why Malaysians Are Choosing the Proton e.MAS 7

One major reason behind the rise in Proton e.MAS 7 Malaysia EV sales is the model’s exceptional balance of affordability, practicality, and innovation. Priced at RM105,800 for the Prime variant and RM119,800 for the Premium version, the e.MAS 7 brings high-end EV features into the hands of everyday Malaysians.

In a customer satisfaction survey conducted by PRO-NET, buyers cited the following top reasons for their choice:

  • Great value for money

  • Spacious and comfortable interior

  • Innovative, user-friendly features

With a long wheelbase, 33 clever storage compartments, and advanced in-cabin technology, the e.MAS 7 is a family-friendly, road-trip-ready electric SUV.

Built for Safety and Reliability

Safety is a key focus for Proton, and the e.MAS 7 features the industry-pioneering AEGIS Short Blade Battery. This battery underwent a unique ‘Six Extremes’ durability test:

  • High-temperature resistance

  • Saltwater corrosion resistance

  • Bottom scraping endurance

  • Overweight roll test

  • Side-impact safety

  • Rough terrain handling

These rigorous safety standards give drivers peace of mind on Malaysian roads and beyond.

Long-Distance Confidence: Real-World Range Performance

Range anxiety? Not here. The Proton e.MAS 7 Prime delivers a WLTP-rated range of 345 km, while the Premium variant offers up to 410 km. Both variants proved their worth in Malaysia’s first-ever live long-distance EV road test, which Proton conducted earlier this year.

Integrated EV Ecosystem: Charging Made Easy

One of the biggest barriers to EV adoption is charging, but Proton has solved this with a robust and growing EV charging ecosystem:

  • Over 2,300 public chargers are now accessible through the Proton e.MAS App, covers more than 90% of Malaysia’s EV charging network.

  • Collaborations with providers like Gentari, JomCharge, chargEV, DC Handal, Chargesini, Carput Zap, RExcharge, and Charge+ offer extensive nationwide coverage.

  • 75 DC fast chargers (up to 120kW) are available at Proton, Proton e.MAS, and Smart dealerships.

Through the Proton e.MAS App users can:

  • Locate chargers in real time

  • Check availability

  • Make payments seamlessly

  • View an integrated live map

In just three months, 1,145 charging sessions were recorded via the app, showing strong adoption of the platform by early EV adopters.

Dealership Support and After-Sales Care

EV ownership isn’t just about the vehicle—it’s about the support system behind it. PRO-NET has built a complete EV ecosystem:

  • 36 dedicated dealerships with DC fast charging and trained after-sales personnel

  • Strong partnerships with Charge Point Operators (CPOs) for expanding infrastructure

  • Regular app updates to include new charging points and features

CEO Zhang Qiang of PRO-NET emphasized,

“Our mission goes beyond selling cars. We’re building a lifestyle around EVs, with convenience, care, and connectivity at its core.”

A Global Step Forward: Proton e.MAS 7 Goes International

The success story doesn’t stop in Malaysia. The Proton e.MAS 7 is now expanding its reach to international markets:

  • Official launch in Nepal

  • Upcoming launch in Trinidad and Tobago

  • Undergoing an ASEAN road tour, showcasing its endurance and versatility across different terrains and climates

Looking Ahead: What’s Next for the Proton e.MAS 7?

With Q1 2025 wrapped up, all eyes are on how the Proton e.MAS 7 will perform in the coming months. If its current sales trend continues, it’s poised to become a long-term leader in Malaysia’s EV market.

Key Highlights Recap:

  • March 2025 Sales: 797 units

  • Q1 Total Deliveries: 1,853 units

  • Forecasted YTD Market Share: 30%

  • Charging Ecosystem Access: 2,300+ public chargers via the e.MAS App

  • Variants Available: Prime (RM105,800) and Premium (RM119,800)

  • Real-world tested WLTP ranges: 345km (Prime) / 410km (Premium)

Final Thoughts

The Proton e.MAS 7 Malaysia EV sales success is a reflection of what Malaysian drivers truly value: affordable pricing, safety, tech-savvy features, and convenience. As Malaysia embraces a more sustainable future, the e.MAS 7 is leading the charge—literally and figuratively.

Whether you’re new to EVs or ready to make the switch, the Proton e.MAS 7 is proving itself as the smart, reliable, and future-ready choice.

Follow Proton e.MAS for more updates:

  • Facebook: Proton e.MAS Cars

  • TikTok: @protonemasofficial

  • Instagram: @protonemasofficial

  • Xiaohongshu: Proton e.MAS Cars

 

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