The hashtag #BoycottMcDonalds began trending worldwide on X (formerly Twitter) after the Israeli McDonalds released a statement on their verified account expressing their solidarity with the IDF. In a post on their Instagram account, the food chain said that they have opened five new restaurants to provide free food to security and soldiers, providing them with 4000 free meals.

“50% discount for the security and rescue forces,” the translated image reads. “We increased the discount from 15% to 50% for the security and rescue forces in uniform on every purchase. Our hearts go out to the families of the murdered, the heroic martyrs who fell in battle, the security forces, the wounded, the kidnapped and the missing.”

The translated text in the post says:


“Update that already yesterday we donated 4000 meals to hospitals and military units, we intend to donate thousands of meals every day to soldiers in the field and in drafting areas, and this is beyond a discount to soldiers coming to restaurants. We opened 5 restaurants that were open only for this purpose.”

On Tuesday, the account shared a video of servers packing food for the paratroopers, with the caption in the video saying “Mcdonalds Giron Ashkelon Mall on the way to paratroopers.”

In another video, the translated text in the video says this is the McDonald’s branch in Negev Mall which is packing food to send it to military bases

X users expresed outrage over the videos by pointing out that Palestinians’ food and water supply was cut off, and they were denied other basic things like electricity or internet facilities- but McDonald’s was giving free food to Israeli soldiers.