Clothing brand, Generation, took to social media to apologise for a picture posted on their Instagram story that was disrespectful to the Hindu community.
The clothing brand posted a morphed picture of a Hindu goddess and tagged one of its employees with a ‘You will be missed’ sticker.
Social media users were quick to call them out for their insensitive post.
The brand and the employee who made that image apologised for their actions.
In an apology note, the brand wrote, “We respect our viewers’ diverse beliefs. Yesterday an image was posted that was not respectful to the Hindu community and we had no intention to be disrespectful to anyone’s religious sentiments.”
“We wholeheartedly apologise to each and every person who’s sentiments that post hurt. It is not representative of us as human beings or as a brand,” it added.
“We are learning to be more respectful and considerate everyday,” the post concluded.
The brand’s employee also apologised and wrote, “Though I have a reputation of being the office jokester, I realise that one of my jokes went too far and ended up disrespecting the entire Hindu community.”
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He further wrote, “I should’ve known better and I should’ve done better. Sorry 🙁 Learning to be a better human every single day.”
