At a time when South Asian women long to demand their basic rights in the face of hardships such as a convincing their families for proper access to education and the world for better employment opportunities, it appears that technology has transmuted their dreams into a reality.
In India, new smartphone apps like Curryful, Homefoodi and Nanighar are tapping the skills of housewives to prepare meals for hungry urbanites and millennials who cannot manage both office and domestic work simultaneously.
These cloud kitchen restaurants have no physical presence but they deliver delicious home-cooked food right at your doorstep.
“Housewives were a huge untapped resource and we want to be the Uber of home-cooked food,” said Ben Mathew, who launched Curryful in 2018.
His company has five people for the app’s daily maintenance and operations, who work with 52 women and three men. This 31-year-old web entrepreneur hopes to get one million women chefs on board by 2022.
Here is an interesting drill that they do, they usually train employees in processes of sanitisation, cooking, prep time and packaging, and then launch them on the platform.
With India’s cloud kitchen sector expected to reach $1.05 billion by 2023, according to data platform Inc42, other companies are also keen to get a slice of the action.