Elon Musk intends to collaborate with advertisers as his $44 billion purchase of Twitter is set to close. Musk reiterates that he is acquiring Twitter because it is a pillar of civilization and that doing so will benefit humanity in a statement to advertisers.
Musk’s appeal reflects concerns that the platform might turn into a swamp of free-for-all commentary once he acquires it and that numerous people with extreme views could have unlimited access to it. With Musk leading Twitter, there is a chance that many advertisers may decide to abandon the platform.
Musk guarantees in his note that once he buys Twitter, it wo n’t be free for all. It goes without saying that Twitter cannot devolve into a free-for-all hellhole where anything may be spoken without repercussions.
“In addition to adhering to the laws of the land, our platform must be warm and welcoming to all,” he tweeted via a note.
“Twitter aspires to be the most respected advertising platform in the world that strengthens your brand and grows your enterprise. To everyone who has partnered with us, I thank you. Let us build something extraordinary together.”
In the message, Musk highlighted why he is buying Twitter. He says, “The reason I acquired Twitter is because it is important to the future of civilization to have a common digital town square, where a wide range of beliefs can be debated in a healthy manner, without resorting to violence,” he writes. “That is why I bought Twitter. I didn’t do it because it would be easy. I didn’t do it to make more money. I did it to try to help humanity, whom I love. And I do so with humility, recognizing that failure in pursuing this goal, despite our best efforts, is a very real possibility.”
It’s the exact explanation Musk initially offered when he first announced his attempt to acquire Twitter for about $44 billion in April of this year. He quickly changed his mind, claiming he was no longer interested in purchasing Twitter because, in his opinion, the platform inflates the number of real, active users.
Twitter disputed the accusations and sued Musk in court. Later, Musk promised to execute the transaction, and the court ordered him to do so by October 28.
Elon Musk intends to collaborate with advertisers as his $44 billion purchase of Twitter is set to close. Musk reiterates that he is acquiring Twitter because it is a pillar of civilization and that doing so will benefit humanity in a statement to advertisers.
