Former Minister for Information and Broadcasting Fawad Chaudhry in a recent tweet requested Netflix and Amazon to look towards Pakistani content and invest in them because “we have immense talent and experience.”
The minister asserted that Pakistani dramas have recently made a huge comeback and that he can assure the movie streaming website successful partnerships.
Speaking exclusively to The Current, Fawad said that after observing the ratings and business done by Pakistani dramas, he was motivated to share Pakistani content with the world which is why he devised a strategy and pitched Pakistani content to Netflix and Amazon while he was the information minister. While in office, Fawad had also planned to digitise PTV and the Associated Press of Pakistan (APP) as well as introduce a digital sports channel. However, his plans were shelved soon after he left office.
Fawad further said that he had also reached out to Saudi Arabia, Egypt and Turkey to collaborate on content creation. Content from Turkey and Egypt is the highest viewed in the Arab world and Pakistan can learn a lot from it. It is pertinent to mention here that Prime Minister Imran Khan is a fan of Turkish content and has even directed PTV to dub his favourite series Diriliş: Ertuğrul in Urdu so more people can view it.
Earlier, in an interview with The Current, Special Assistant to the PM for Overseas Pakistanis Sayed Zulfiqar Bukhari said that PM Imran has a vision to produce good quality films that showcase the culture, religion and heritage of Pakistan.
