If there is one thing that we love about Hum TV’s annual Bridal Couture Week (HBCW) it has to be the number of stars at the event. From Imran Ashraf to Sarah Khan to Resham, all the ‘it’ stars of the season were spotted setting the ramp on fire or in the front row or just hanging out backstage. While all this makes the HCBW an exciting affair, I wish I could say the same about the fashion and the outfits on the ramp because my biggest takeaway from the three-day extravaganza was the celebrity showstoppers and the acts they put up.
Held at the Pearl Continental Hotel in Lahore, this year’s HBCW was a grand affair despite COVID limitations. I have to add here that the organisers did a fantastic job ensuring all SOPs were followed and all attendees were wearing masks (and covering their nose and mouth) at all times.
“I spent the entire Day 1 ensuring that everyone was wearing their masks properly,” remarked Moiz Kazmi of MK Digital while talking to me. He shared that the organising team present on site was under strict instructions to ensure that everyone was following the necessary SOPs and if anyone was found violating them, they were immediately escorted out of the hall. All chairs were also placed at a distance to ensure social distancing.
Moreso, in an official announcement, Hum TV said that all models and those participating were required to undergo COVID-19 tests. The announcement also added that fittings will not be done during the event to ensure minimum contact. This explains why several models and showstoppers were seen wearing ill-fitted garments.
This year’s HCBW saw many favourites including Ali Xeeshan and Khadijah Shah return to fashion weeks and one has to say that the two are game-changers. While Xeeshan’s collection Numaish wasn’t as strong as his previous ones, the message he intended to give out through his show was brilliant. Trust Ali Xeeshan to bring his signature drama to the ramp while creating social awareness. On the other hand, Shah presented a gorgeous collection of bridal dresses which are bound to be bestsellers in the upcoming wedding season.
Despite being a hard year on several fronts, it was heartening to see many new designers debut. For instance, Nisa Hussain made a strong debut with theatrics and fashion. Arif Lohar opened her show with his Jugni Jee, grooving on the ramp like there is no tomorrow. Her showstopper Resham brought in some old-school glam, while Hareem Farooq was the chirpy, modern bride who likes to enjoy her wedding day.
I have to admit that like any other person, I love to watch my favourite stars on the ramp but at the same time their casual attitude really puts me off. For example, Hira Mani and Affan Waheed who walked for Alishba and Nabeel on Day 1 chatted as they walked down the ramp. Similarly, Saboor Aly could barely manage her dress and stumbled several times. Usman Mukhtar and Salman Saeed appeared as if they were forced to walk. But not all was bad. Ayesha Omar and Maya Ali glided down the ramp as did Imran Ashraf and Yumna Zaidi. Sarah Khan and Falak Shabir brought their romance to the stage which made our hearts flutter.
Interestingly, the fashion was not the only thing that was unoriginal. Nabila’s makeup team also presented looks which we have seen several times before and it felt that not much effort was made to bring in fresh trends as far as makeup is concerned.
President of Hum Network Sultana Siddiqui, in a press release, said that the show was being presented “to bring normalcy to everyday life” and the show was successful in that as it offered a nice break from the monotony of COVID-times.
