Amid economic woes, there is a glimmer of hope after Prime Minister Imran Khan’s Adviser on Commerce Abdul Razak Dawood announced that Germany’s luxury fashion brand Hugo Boss has placed its first order of sportswear with a Pakistani company. The fashion house is renowned across the world for its smart men’s suits. As of late, the brand has dabbled into casual and sportswear styles in order to attract young buyers.
In a Twitter update, Dawood shared the news and congratulated Pakistan Readymade Garments Manufacturers and Exporters Association (PRGMEA) for their efforts.
The 35th International Apparel Federation’s (IAF) World Fashion Convention was held in Lahore on November 12-13, 2019 in collaboration with Dutch industry association Modint.
Meanwhile, Dawood also congratulated the exporters for their performance despite unprecedented challenges.
