Instagram is testing a feature that converts video posts into Reels. According to the company, the modification is a part of Instagram’s plan to streamline video on the app and is currently being tested with a small number of users worldwide.
With the most recent move made by the blogging platform, Instagram’s efforts to surpass TikTok are clearly growing.
A representative from Meta stated, “We’re testing this feature as part of our efforts to simplify and improve the video experience on Instagram.”
The social media consultant Matt Navarra shared a screenshot of an in-app message that reads, “Video posts are now shared as Reels,” on Twitter. Participants in the test will see this message.
The message warns that anyone can find your Reel and use your original audio to make their own Reel if your account is public and you post a video that ends up being turned into one. Only your followers will be able to see your Reel if your account privacy setting is set to private.
The message also mentions that if your account is public and you post a reel, anyone can remix it. In your account settings, you can, however, stop people from remixing your Reels.
As Meta has placed significant wagers on Reels, the test is now. Reels now account for more than 20% of people’s Instagram usage, according to the company’s Q1 2022 earnings report.
It is not surprising that Instagram wants to completely replace video posts in order to expand Reels. People may spend even more time watching Reels if the company ultimately decides to make this change permanent, which would be something to brag about.
Instagram’s video components would be even more consolidated if it decides to convert all video uploads into Reels.
When Mosseri outlined Instagram’s goals for 2022 last year, he said the company would increase its investment in video and concentrate on Reels.
This change may have been intended all along, as he even made a hint that Instagram would center all of its video products around Reels and continue to expand the short-form product.
