According to a recent report by Bloomberg’s Mark Gurman, Apple’s flagship smartphone for this year is expected to be named the iPhone 15 Pro Max rather than the previously speculated iPhone 15 Ultra. The upcoming iPhone lineup will also comprise the standard iPhone 15, iPhone 15 Plus, and iPhone 15 Pro models.

Gurman had previously hinted at the possibility of Apple using the Ultra branding for its highest-tier iPhone, akin to the Apple Watch Ultra. However, this nomenclature shift is more likely to be reserved for the anticipated iPhone 16 Ultra, featuring a larger 6.9-inch display, slated for next year. 

For the time being, it seems that the Pro Max branding will persist for at least another year.


As for the iPhone 15 Pro Max, it is rumoured to introduce several notable enhancements, including an advanced telephoto lens offering up to 6x optical zoom, a substantial upgrade from the 3x limit seen in the iPhone 14 Pro models. 

Additionally, the device is expected to feature a titanium frame, a customizable action button, a speedier A17 Bionic chip, slimmer bezels, support for Wi-Fi 6E, and more. Pricing for the iPhone 15 Pro Max is rumoured to begin at $1,199 in the United States, marking a $100 increase compared to its predecessor, the iPhone 14 Pro Max.

Apple is scheduled to unveil its iPhone 15 series during the “Wonderlust” event on Tuesday, September 12, commencing at 10 a.m. Pacific Time. Stay tuned for comprehensive coverage of Apple’s announcements, including on-site reporting from the iconic Steve Jobs Theatre.