KFC has announced it will be suspending its slogan “It’s Finger Lickin’ Good” due to coronavirus. The food chain has used the slogan for more than six decades but is now skipping it because of the pandemic.
The fastfood chain, in a statement, on Monday said that it would not be using the slogan for the first time in 64 years because it “doesn’t quite feel right”.
“We find ourselves in a unique situation – having an iconic slogan that doesn’t quite fit in the current environment,” Catherine Tan-Gillespie, global chief marketing officer at KFC said.
The menu isn’t changing and the company said the slogan will return when the “time is right.”
The decision comes after the Centers for Disease Control and Prevention (CDC) advised people not to touch their eyes, nose and mouth amid the pandemic.
In a YouTube video posted on the company’s UK and Ireland account, KFC blurred ‘finger lickin’ on old billboards and buckets of chicken after the announcement.
“That thing we always say? Ignore it. For now,” the video reads.
