The Lahore High Court (LHC) has directed the Pakistan Telecommunication Authority (PTA) to take action on complaints against unwarranted promotional text messages and calls to telecom customers.

Hearing a citizen’s petition questioning business promotions by different companies on Friday, Justice Shahid Jamil Khan observed that mobile phone users frequently complained about receiving text messages from water tank cleaning service providers.

The PTA representative stated that there was no mechanism to control such text messages being received on a daily basis. However, the judge said that the authority could take action against mobile numbers used for sending these unnecessary promotions.


The petitioner’s lawyer, on the other hand, demanded that PTA being a regulatory body be ordered to ban such promotional activities on phones.

The hearing was then adjourned till July 19 and the judge hinted at summoning the PTA chief if an action was not taken on complaints against unwanted text messages and calls.