Netflix India has announced that it would release 41 shows and films in India this year, calling the move its “next big leap” in the world’s second-most populous nation India, where video streaming services have become more popular.
According to details, Netflix’s new roster includes 41 titles featuring Bollywood actors, stand-up comedy shows and original series. Most shows will be in the Hindi language.
The upcoming content will feature top Bollywood actors including Madhuri Dixit, Kartik Aryan, Sonakshi Sinha, Karan Johar, Manoj Bajpayee, R. Madhavan, and Raveena Tandon.
“We are taking our next big leap in India,” said Netflix while announcing the news, adding that the upcoming lineup “features more variety and diversity than we have seen before”.
India, whose Bollywood film industry makes more productions each year than Hollywood, remains a challenging market for the streaming services.
Amazon’s Prime Video has become embroiled in legal cases and police complaints over a political drama Tandav deemed offensive to Hindu religious sentiments. The streaming platform apologised to viewers over some scenes.
Earlier this year, Netflix announced that it will release more than 70 movies this year across comedy, drama, family and other genres, a lineup that underscores the streaming service’s growing prominence in the film business. It added that it plans to release a new movie every week for the entire year of 2021.
