The Pakistan Media Regulatory Authority (PEMRA) has issued a notice to the makers of Dil Na Umeed Toh Nahi and has directed TV One to review the drama’s content and modify it according to the regulatory body’s guidelines.

In a notification shared on social media, PEMRA said: “PEMRA has issued a notice to TV One over content televised in the drama serial Dil Na Umeed To Nahi.”

“The channel has been directed to follow the quality of censor, according to the rules,” it adds.


The notice further directed TV One’s administration to modify the content according to PEMRA’s Code of Conduct and submit a report regarding the editorial board within five days.

Featuring Yumna Zaidi, Yasra Rizvi, Wahaj Ali, Nadia Afgan, Naumaan Ijaz, Samiya Mumtaz, and Omair Rana in the lead, Dil Na Umeed Toh Nahi is a harrowing tale of child abuse and human trafficking in Pakistan. The drama has been written by Amna Mufti and directed by Kashif Nisar and is a Kashf Foundation Presentation.

Six episodes of the drama have aired so far. According to a press release issued earlier, Dil Na Umeed Toh Nahi will “bring some of the most heinous and deeply sensitive issues to light – while showing how humanity can still prevail in even the most insurmountable of situations.

The press release further said: “With three parallel stories on prostitution, human trafficking, and child abuse, the drama exposes the lowest ebb of our society.”

Yumna, in an earlier interview, while talking about the drama had said: “The story is based on multiple causes. It has three major tracks: human trafficking, child abuse and a young girl who wants to become a cricketer. As far as my track is concerned, it is about women trafficking. Parents from slums sell their young daughters. The drama explores where these girls end up and what kind of a life they spend. And, if any of them dreams big, how does she manage to pursue that.”

Earlier, PEMRA had also banned ARY Digital’s Jalan for going against the “social and moral ethics of Pakistani society” and had also directed the makers of Fitoor to check for “inappropriate dialogues and content” in the drama.

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Meanwhile, audiences have strongly criticised PEMRA’s notice and have called out the regulatory body for interfering unnecessarily.