Rihanna is followed almost as much for her style as her music in the West. Rihanna has partnered with the luxury multinational brand LVMH (Louis Vuitton and Moët Hennessy) to launch Fenty Maison, a ready-to-wear, shoes, and accessories. The brand is called Fenty after the singer’s full name – Robyn Rihanna Fenty
The pop star will become the first black woman in charge of a major luxury fashion house in Paris. “My fashion will be different and non-traditional because I do not come from this industry,” says the singer and hopes to bring a “new vision of fashion”.
Rihanna’s Fenty line has a luxury price point, with pieces going for Rs 31,000 to 166,485. The lower priced pieces are in there too minimum for Rs 9400.
The brand will first be available in 14 countries, in Europe and the United States, and will open in Asia by the end of the year.
