After a picture of Gigi Hadid’s spice cabinet went viral on social media, Shan Foods has released an ad featuring the supermodel.

“People ask us if we are the best. We say ‘Ji, Ji‘,” says the ad as a box of Seekh Kabab Masala peeks from the side.

Gigi’s love for Shan Masala came to the spotlight when the model took the ‘Post a Picture of’ challenge on Instagram. When a follower asked her to share a picture from September 15, Gigi shared a picture of her spice cabinet which was full of desi masalas including zeera, haldi, garam masala and tandoori masala. Pakistanis were also quick to the spot the box of Shan Seekh Kabab masala on the side. The supermodel shared that she ate them during her pregnancy.

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