Pak Suzuki Motor Company Limited (PSMC) has increased the prices of its bike for the 4th time this year.
The first price increased in January and the second came in July. The third one happened a few months ago and the recent one happened to be the fourth.
The automakers said that depreciating local currency and the COVID-19 has impacted the sales of bikes. The cause of the recent price increase is to meet the operational expenses of the company.
Though business has started getting normal in recent months after the ease of lockdown, and the rupee has also shown strength against the dollar, prices continue to increase.
It is pertinent to mention here that PSMC has recorded a quarterly loss in the 3rd quarter of 2020, marking it to be their 8th consecutive quarterly loss.
It bears mentioning that PSMC has recorded a quarterly loss in the 3rd quarter of 2020, marking it to be their 8th consecutive quarterly loss.
In the bike segment, Atlas Honda remains the undisputed king in terms of sales figures, whereas Yamaha is also faring well, although official sales figures are not yet known. PSMC, with its limited product lineup and sky-high prices, continues to struggle to establish itself as a strong competitor for Honda and Yamaha.
