Every singleton dreads this question from their parents: “Are you currently dating anyone?” However, thanks to Tinder’s new feature, those days of avoiding this inquiry might be a thing of the past.
Tinder has introduced a feature called “Tinder Matchmaker,” which enables users’ friends and family to view and recommend potential matches for them. This feature might have spared Robert De Niro’s character a great deal of turmoil in the film “Meet the Parents,” where he clashed with his potential son-in-law, played by Ben Stiller.
Tinder Matchmaker is currently available in the UK, US, Australia, Brazil, Canada, France, Germany, India, Indonesia, Japan, Mexico, South Korea, Spain, Thailand, and Vietnam. It will gradually expand to other countries.
This feature builds on the common practice of users seeking their friends’ opinions by handing them their phones. According to Melissa Hobley, the chief marketing officer, “For years, singles have asked their friends to help find their next match on Tinder, and now we’re making that so easy with Tinder Matchmaker. It brings your circle of trust into your dating journey, helping you see potential matches you might be overlooking from the perspective of those closest to you.”
Tinder, which initially launched in September 2012, has significantly transformed the online dating landscape. In September, it introduced a $500 invite-only membership tier called Tinder Select, catering to “elite” users, offered to less than 1 per cent of users.
Additionally, in August, the company announced testing an artificial intelligence tool designed to select a user’s best-looking photos for their profiles, with the hope of increasing the likelihood of getting swiped right. This tool will analyse a user’s photo album and choose the five images that best represent them.