Elon Musk, the new owner of Twitter, announced on Monday that the social media platform is delaying the resumption of its blue check subscription service, deviating from his initial tentative timetable to do so.

“Holding off relaunch of Blue Verified until there is high confidence of stopping impersonation,” Musk said in a tweet.

“Will probably use different color check for organisations than individuals.”


Earlier, only verified accounts of prominent figures including journalists, legislators, and well-known people could display the coveted blue check mark.

But earlier this month, Twitter launched a membership option that is available to anybody willing to pay in order to increase income as Musk battles to keep advertisers.

Due to the proliferation of bogus accounts, Twitter stopped the newly introduced $8 blue check membership service and indicated that it will resume on November 29.

Musk noted in another tweet that the 1.6 million new users on Twitter during the last week were “another all-time high.”

As they adjust to the new leader, Twitter advertisers, including major corporations like General Motors, Mondelez International, and Volkswagen AG, have suspended their campaigns.

According to estimates, hundreds of Twitter employees left their jobs last week after Musk gave them until Thursday to sign up for “long hours at high intensity” or go.