After many failed attempts, Twitter announced on Saturday that its subscription service, which features a procedure for platform account authentication, will be relaunched on Monday.

“We’re relaunching TwitterBlue on Monday — subscribe on web for $8/month or on (Apple’s) iOS for $11/month to get access to subscriber-only features, including the blue checkmark,” the company tweeted.

In an attempt to prevent impersonation and false information, Twitter now only allows organisations and public figures to use the blue checkmark that signifies their accounts have been verified.


Elon Musk announced his plan to diversify Twitter’s revenue source beyond advertising after purchasing the firm in October. He would do this by implementing additional payment methods for premium services.

Ten days after Musk assumed leadership at the beginning of November, the first version was released, but there was a stir when several phoney accounts that claimed to represent businesses or celebrities started to appear.

The version was abruptly halted.

As part of the new deal, Twitter will once more assess accounts that want blue checkmarks, according to the company. Later in the week, the checkmark will change from grey for government organisations to gold for companies.

Additionally, subscribers will have access to features like the ability to download higher-quality videos and modify tweets after they are published.


“Thanks for your patience as we’ve worked to make Blue better,” the company tweet said.

Musk first stated that Twitter Blue will be back by the end of November but then revealed a few days later that the project had been put on hold temporarily as specialists worked to create a method to combat impersonation.