WhatsApp has decided to charge its business account users for some of the services it provides to help it “build a business of its own”.
According to a statement issued by the WhatsApp, it will charge “business customers for some of the services we offer, which will help WhatsApp continue building a business of our own while we provide and expand free end-to-end encrypted text, video and voice calling for more than two billion people”.
“The global pandemic has made clear that businesses need fast and efficient ways to service their customers and make sales,” the messaging platform said in a press release. “Our research shows people prefer to message a business to get help and they’re more likely to make a purchase when they can do so.”
“We’ve provided the WhatsApp Business app and WhatsApp Business API to help businesses of all sizes manage their chats. We’ve listened to feedback on what’s worked and believe WhatsApp can help make messaging the best way for consumers and businesses to connect,” read the statement.
“The global pandemic has made clear that businesses need fast and efficient ways to service their customers and make sales. WhatsApp has become a simple and convenient resource in this time. More than 175 million people every day message a WhatsApp Business account. Our research shows people prefer to message a business to get help and they’re more likely to make a purchase when they can do so.”
