People in India are boycotting Cadbury chocolate over the allegations that the gelatine used in Cadbury’s goods is “derived from beef”. #BoycottCadbury has been trending on Twitter since Sunday.


On social media, a screenshot of what appears to be a Cadbury website was extensively shared and claims that the gelatine used in their goods is “halal approved and sourced from cattle.”

As per NDTV- an Indian media news outlet, the screenshot is from an older version of the brand’s Australian website.

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Another reason Cadbury products are being boycotted is because a recent advertisement by the company uses “Damodar” as the name of a poor lamp seller. Customers are claiming that this has been done to show “someone with PM Narendra Modi’s father’s name in poor light”.