Air Link Communication Ltd. will start assembling Xiaomi televisions in Pakistan in January 2024. This noteworthy development, reported by Bloomberg, marks a strategic move forward for the company.

Muzzaffar Hayat Piracha, the Chief Executive Officer (CEO) of Air Link, shared insightful details with the publication. He highlighted the collaborative partnership formed two years ago between Air Link and Xiaomi, focused on distributing mobile phones across Pakistan.

Importantly, both companies foresee a streamlined investment process, as the assembly lines for the two product lines exhibit notable similarities.


Bloomberg’s analysis sheds light on Pakistan’s positive economic transformation following a pivotal deal with the International Monetary Fund. This consequential agreement effectively doubled the nation’s foreign exchange reserves, elevating them to an impressive $8 billion. A key requirement of this agreement was the removal of all restrictions on imports, a significant move that has provided relief and opportunities for companies, including Air Link.

Notably, Air Link’s journey has been one of progress, transitioning from breaking even to achieving profitability over the past six months. This serves as a testament to their resilience and strategic acumen, according to Air Link’s CEO.

Air Link, which commenced operations as a mobile phone distributor a little over a decade ago, etched its name in history by spearheading Pakistan’s largest private sector initial public offering in 2021.

Piracha highlighted this milestone while also outlining the company’s ambitious goal to ramp up monthly mobile phone production to an impressive 500,000 units by the end of the year, surpassing the current rate of 300,000 units.